From design to communication: the Welcoming Bologna toolkit

From its design to its communication, to its use in the field: our methodological manual is live online. This tool brings together and details the working methodology developed throughout this project, inspired by the Welcoming America initiative and aimed at making the communities of the metropolitan area of Bologna more open to dialogue with, and more welcoming towards newcomers. These have been two intense years with over 15 initiatives that have had an impact on the metropolitan area of ​​Bologna, thanks to the active participation of a large number of private social organizations and local public bodies.

Click here to download the toolkit

The toolkit, which can be downloaded for free in the resources section of this site, is divided into two parts. The first is dedicated to the socio-territorial planning of actions that involve long-time residents and migrants, as well as to the creation of a method and a working group capable of keeping together different, but complementary, knowledge and skill sets. It is the result of a careful analysis of the needs and the specificities of the territories, through a logic that centres around participation. The second focuses on the communication approach, reviewing the main tools adopted and the strategies implemented, the positive storytelling, the graphic identity and presence on social networks, the careful use of language, and the choice of images and videos. Both sections contain theoretical aspects as practical examples, implemented during the two years of the project. The publication also contains two in-depth analyses, “The Welcoming Bologna experience” and “Towards new welcoming territories“, which together highlight specific phases of the project, offering ideas and questions that everyone can apply to the local context in question.

Available in Italian, English and French, the manual is mainly aimed at municipalities and local authorities, but can also be a useful tool for social workers, for non-profit organizations, and for those who daily commit themselves to making their own cities “more welcoming”, in the hope that this work will be a starting point for new paths and new welcome and inclusion initiatives. We believe that the integration of new residents can only take place if strong ties are created and concrete interactions are made between people.